During a hectic 2024 NWSL offseason, the league made its own game-changing move by signing a multiyear partnership with Google yesterday. Google Pixel will become the NWSL’s official mobile phone partner and a title sponsor, in addition to supporting tech activations.

England’s newly-formed NewCo, which consists of the top two flights of English women’s football — the Women’s Super League (WSL) and Women’s Championship (WC) — just landed a $25.2M interest-free loan from the English Premier League (EPL) several months after the WSL requested money to revamp UK women’s soccer.

AFC Toronto City — the third club in Canada’s prospective pro women’s soccer league Project 8 — announced an exciting investment from legendary Olympic sprinter Andre De Grasse on Wednesday, awarding him an ownership stake in the team.

Less than one year after a knee injury sidelined her for the 2023 FIFA Women’s World Cup, Chicago Red Stars forward Mallory Swanson inked the largest and highest-paying contract in NWSL history yesterday, a $2M, five-year deal.

Last October, Canadian Pacific Kansas City railway (CPKC) became the naming sponsor for the KC Current’s new stadium, the first built solely for a women’s pro sports team.

The men’s and women’s MAC Hermann Trophy winners, aka soccer’s MVPs, will be announced tonight at 7:30 p.m. ET.

The sale marks a record price for an NWSL team — it’s higher than the $53M expansion fee for Bay FC and Boston and nearly double the $35.5M sale of the Chicago Red Stars last August.

Defending champions NJ/NY Gotham FC are making all the money moves this offseason, signing two USWNT superstars, with two more reportedly on the horizon.

This year’s expanded free agency and record-breaking contracts are proving that the league’s rapid growth means a more lucrative — and at times, challenging — field of play for all involved.

ICYMI, the brand didn’t sell Earps’ jersey during the competition, but eventually listened to fan demand and watched the kit sell out immediately — twice.

Just one week after Clemson hoisted the national championship trophy, the NCAA’s stars set their sights on an even bigger stage — yesterday’s MLS SuperDraft.

Businesswoman Michele Kang is expanding her women’s soccer empire with her recent purchase of the second-tier English club London City Lionesses (LCL).