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Why The GIST?

We created The GIST because we felt
underserved by the sports industry today.

After a few years of working in corporate Canada, The GIST’s three co-founders noticed that sports are everywhere. They are a part of our culture. They build relationships. Sports have the unique ability to unite people regardless of age, gender, race or religion and to create community.

However, we also found that sports and sports talk can be incredibly exclusionary and that many women in particular, the GIST co-founders included, felt left out of the sports conversations and community.

Why was this happening?

Well, the majority of sports media today is catered to men and to avid sports fans. This problem stems from a major lack of diversity in the sports industry - only 4% of sports media coverage is on female sports, only 14% of sports journalists are females and only 0.4% of sponsorship is spent on female athletes.

We created The GIST to change these stats.

We provide sports news, experiences and community that are created by women, for women. Since our launch, The GIST has grown into a community of women around sports and we’d love you to be part of it.

So, what are you waiting for?

Still not sure? Take a look at our most recent newsletters.