Our Inspiration?

We created The GIST because we felt
underserved by the sports industry today.

After a few years of working in corporate Canada, the three of us co-founders noticed that sports are everywhere. They are a part of our culture. They build relationships. Sports have the unique ability to unite people regardless of age, gender, race or religion and to create community.

However, we also found that sports and sports talk can be incredibly exclusionary and that many women in particular, ourselves included, felt left out of the sports conversations and community.

Why was this happening?

Well, the majority of sports media today is catered to men and to avid sports fans. This problem stems from a major lack of diversity in the sports industry - only 4% of sports media coverage is on female sports, only 14% of sports journalists are females and only 0.4% of sponsorship is spent on female athletes.

We created The GIST to change these stats.

We provide sports news, experiences and community that are created by women, for women. Since our launch, The GIST has grown into a community of women around sports and we’d love you to be part of it.


So, what do you get?



Social Media

GIST U Resources



The GIST in the Press


The Team.


Ellen Hyslop - The Voice

Ellen graduated from Queen’s Comm in 2014 and is now living in t-dot. This proud Hamiltonian is the ultimate sports nut. Ellen has always had a jam-packed athletic schedule complete with soccer, figure skating, softball, basketball, snowboarding and binge watching Netflix. Fun fact: Ellen is also a retired Chaser for the Queen’s Quidditch Club (yes, you read that right).

Growing up, Ellen lived and breathed sports, watching Sports Centre every morning, Pardon the Interruption every evening and living for Sunday’s during football season. To give you an idea of just how fanatical Ellen has always been about sports, she won her Dad’s corporate-wide football pool at the ripe age of seven. Nice. 

Becoming the voice of The GIST is seriously this tomboy’s dream. Ellen hopes that The GIST will not only provide benefit to your day-to-day life, but that it will also give you a good laugh on those dreary Monday mornings.

Jacie deHoop - The Hustle

Jacie, an OG Kingston townie, is also a Queen’s Commerce grad. Jacie is a former management consultant and brings entrepreneurial spirit and a consulting tool-kit to The GIST. Most of the time, you can find Jacie commuting around T.O. on her bike, or as Jacie would like to call it, her “whip”. This girl seriously loves to bike. 

Growing up, playing sports was a huge part of Jacie’s life, from shooting hoops on the basketball court, to sailing competitively on Lake ON and smoking aces on the tennis court. These days, you’ll find Jacie crushing it on the pavement, participating in 10km and half-marathon runs across the city.

Since moving to Toronto, Jacie has had first hand experience of not having the time to stay on top of sports news, and consequently not being able to contribute to a “sports conversation” at that ever-important work meeting. As a result, Jacie is passionate about providing The GIST as a tool that women can use as an equalizer in both professional and personal settings, and to growing our GIST community.

Roslyn McLarty - The Logic

Born and raised in Ottawa, ON followed by four years at Queen’s Commerce (shocking!), Roslyn earned her CPA, CA and worked in PwC’s Deals group before starting The GIST. An accounting nerd at heart, with a background in audit and due diligence, Roslyn brings a strong financial and analytical mindset to The GIST. These traits, combined with her resourcefulness and desire to learn and get sh!t done, make her an excellent fit to head up The GIST’s operations, technology and finance.

When this hustler isn’t GISTin it, you can find her tackling her enemies on the soccer pitch, hanging out at the best concerts, and practicing yoga. Roslyn has always loved sports and fitness and took this passion to the next level by completing a yoga teacher training in Costa Rica - now she teaches her co-founders yoga at The GIST HQ to help keep the ~zen~.

In her four years living and working in the #6ix, Roslyn has enjoyed engaging in the Toronto sports scene and loves the way our teams bring people together. She is super stoked to be part of The GIST team so that she can help other women discover an interest in sports they didn’t know they had.



The GIST has officially started our very own blog! This whole "starting a company from scratch" thing is v new to us. We're gonna be making mistakes, experiencing success and we want you to be along for the rollercoaster!! We write about whatever's on our mind, like entrepreneurship (and being perpetually broke), to being women in a male dominant sports industry, to why mercury in retrograde is really f***ing with us this month.


I Wish There Wasn’t a Need for The GIST

By Jacie deHoop. Sports create community. Sports have an extraordinary ability to unite people and to create a sense of community. Most of us have likely experienced the excitement that ensues when the Raptors, Leafs or Jays are on a winning streak. The city’s energy is electric - everyone’s in jerseys, people stop working to watch the game, it seems as though people are smiling more, and it’s always the topic of conversation - “You catch last night’s game?”... read more.

By Roslyn McLarty. Since launching The GIST in December, the support and overall response we’ve received has been overwhelmingly positive. The problem we’re trying to solve has resonated with people, and people appreciate the way we are trying to solve that problem. However, a few tough questions have come up related to what we are trying to achieve with The GIST... read more.

By Roslyn McLarty. This is the second part to a two-part blog post that answers some of the tough questions we’ve received since starting The GIST. Part I, discusses the question “Why should women have to conform to a man's world? Why should we need to learn about sports to talk to men?”. If you haven’t read it yet, definitely head on over and give it a read first. Anyway, from my experience, a really big part of getting into sports is knowing what the heck is actually going on... read more.