Making it quick, easy and fun to stay up-to-date on sports.


So, what do you get?









GIST Viewing Parties



Our Inspiration?


After four years of working in a corporate setting, we found that the one topic people always talk about is sports. At the same time, we found that women are often left out of these conversations simply because they didn’t watch the game last night. Unfortunately, this can result in missing opportunities to create those important relationships both in personal and professional settings.  

So, that’s why we created The GIST. The GIST is a sports news company that is written by women, for women. Our goal is to revolutionize sports content to empower women. With The GIST, women can feel empowered to join, start or follow the sports conversation. The difference here is that we help make this decision a choice, as opposed to not being an option at all.

About goddamn time, right?


Why subscribe?


The GIST is here to both help and entertain you. There are literally so many reasons why you should become a GISTer, but we’ve highlighted the top three reasons below: 


Because you don't have time for sports.

We gotcha. Every Monday, you’ll receive a short, curated, entertaining newsletter about everything you need to know about sports. Think five minute read vs. over an hour of TV time. 


Because you're just not that into sports.

We get it. For wtv reason society has made a lot of women think that sports are a “guys thing”. The GIST is written for women, by women. We have a different and interesting perspective on sports news that might just spark an interest in sports you didn't even know you had.


Because you're tired of feeling left out.

We’ve been there, but here’s the thing, sports have the unique ability to unite people. The GIST provides and contextualizes the most important sports news that can be helpful to take into meetings, social gatherings, or even dates, to help you build connections. 


The Team.


Ellen Hyslop - The Voice

Ellen graduated from Queen’s Comm in 2014 and is now living in t-dot. This proud Hamiltonian is the ultimate sports nut. Ellen has always had a jam-packed athletic schedule complete with soccer, figure skating, softball, basketball, snowboarding and binge watching Netflix. Fun fact: Ellen is also a retired Chaser for the Queen’s Quidditch Club (yes, you read that right).

Growing up, Ellen lived and breathed sports, watching Sports Centre every morning, Pardon the Interruption every evening and living for Sunday’s during football season. To give you an idea of just how fanatical Ellen has always been about sports, she won her Dad’s corporate-wide football pool at the ripe age of seven. Nice. 

Becoming the voice of The GIST is seriously this tomboy’s dream. Ellen hopes that The GIST will not only provide benefit to your day-to-day life, but that it will also give you a good laugh on those dreary Monday mornings.

Jacie deHoop - The Hustle

Jacie, an OG Kingston townie, is also a Queen’s Commerce grad. Jacie is a former management consultant and brings entrepreneurial spirit and a consulting tool-kit to The GIST. Most of the time, you can find Jacie commuting around T.O. on her bike, or as Jacie would like to call it, her “whip”. This girl seriously loves to bike. 

Growing up, playing sports was a huge part of Jacie’s life, from shooting hoops on the basketball court, to sailing competitively on Lake ON and smoking aces on the tennis court. These days, you’ll find Jacie crushing it on the pavement, participating in 10km and half-marathon runs across the city.

Since moving to Toronto, Jacie has had first hand experience of not having the time to stay on top of sports news, and consequently not being able to contribute to a “sports conversation” at that ever-important work meeting. As a result, Jacie is passionate about providing The GIST as a tool that women can use as an equalizer in both professional and personal settings, and to growing our GIST community.

Roslyn McLarty - The Logic

Born and raised in Ottawa, ON followed by four years at Queen’s Commerce (shocking!), Roslyn earned her CPA, CA and worked in PwC’s Deals group before starting The GIST. An accounting nerd at heart, with a background in audit and due diligence, Roslyn brings a strong financial and analytical mindset to The GIST. These traits, combined with her resourcefulness and desire to learn and get sh!t done, make her an excellent fit to head up The GIST’s operations, technology and finance.

When this hustler isn’t GISTin it, you can find her tackling her enemies on the soccer pitch, hanging out at the best concerts, and practicing yoga. Roslyn has always loved sports and fitness and took this passion to the next level by completing a yoga teacher training in Costa Rica - now she teaches her co-founders yoga at The GIST HQ to help keep the ~zen~.

In her four years living and working in the #6ix, Roslyn has enjoyed engaging in the Toronto sports scene and loves the way our teams bring people together. She is super stoked to be part of The GIST team so that she can help other women discover an interest in sports they didn’t know they had.



The GIST has officially started our very own blog! This whole "starting a company from scratch" thing is v new to us. We're gonna be making mistakes, experiencing success and we want you to be along for the rollercoaster!! We write about whatever's on our mind, like entrepreneurship (and being perpetually broke), to being women in a male dominant sports industry, to why mercury in retrograde is really f***ing with us this month.


I Wish There Wasn’t a Need for The GIST

By Jacie deHoop. Sports create community. Sports have an extraordinary ability to unite people and to create a sense of community. Most of us have likely experienced the excitement that ensues when the Raptors, Leafs or Jays are on a winning streak. The city’s energy is electric - everyone’s in jerseys, people stop working to watch the game, it seems as though people are smiling more, and it’s always the topic of conversation - “You catch last night’s game?”... read more.

By Roslyn McLarty. Since launching The GIST in December, the support and overall response we’ve received has been overwhelmingly positive. The problem we’re trying to solve has resonated with people, and people appreciate the way we are trying to solve that problem. However, a few tough questions have come up related to what we are trying to achieve with The GIST... read more.

By Roslyn McLarty. This is the second part to a two-part blog post that answers some of the tough questions we’ve received since starting The GIST. Part I, discusses the question “Why should women have to conform to a man's world? Why should we need to learn about sports to talk to men?”. If you haven’t read it yet, definitely head on over and give it a read first. Anyway, from my experience, a really big part of getting into sports is knowing what the heck is actually going on... read more.

In the Press